The PDCo. Blog
Commentary on design, the industry, business best practices, resources and more.
5 Branding Mistakes that Startups Make
In the competitive world of startups, no matter the industry, every little piece of your developing business plays a crucial role in determining the...
What Color Says About Your Brand
We know that deciding on a color palette for your new brand, your baby, can seem overwhelming. But that's why we're here. Thankfully there are a few...
Dear Entrepreneur, You Need a Better Brand
Dear Entrepreneur, Welcome to the world of marketing, where perception is everything. And I don’t just mean it matters what people think about your...
Here’s Why Cheap Creative is Bad for your Business.
Here you are, in need of some inexpensive creative support. Maybe it’s a poster or a flyer or some other kind of designed piece you’d love to have...
Top WordPress Plugins for Improving SEO and Site Speed
'Tis the season for new websites! The end of August tends to be when businesses are either finally ramping up again after slower summer days, or...
Biz Tips: How to Spend your Time like You Spend Your Money
What’s more valuable—time or money? If you answered “Time is money”, you’d be right on many levels. It’s funny - even though many business owners...
The Best Productivity Apps and Websites for Small Business Owners
Whether you are selling a product or service (or maybe not quite sure yet), it can be daunting to know what to choose to help you get ahead and stay...
Brand-building 101: Why Your Brand isn’t Just Your Logo
There used to be a time (think: pre-digital era) when a logo was arguably the most important part of a brand. Without it's visual representation on...
Business Tool Review: CoSchedule Social Media Scheduler
Disclosure: Some links below are affiliate links, which means I’ll get a small commission if you purchase. I only recommend social media management...
From Frazzled to Focused: Why You Should Ditch the DIY Mentality When It Comes to Marketing and Creative
Listen, we get it. As the owner of a small or startup venture, it makes a ton of sense to bootstrap until you have the appropriate capital to spend....
Industry Focus: Tips for Marketing Your Interior Design Business
It's a competitive world out there, what can you do to make your interior design business stand out? Maybe it's hiring more staff so you can take on...
The 25 Most Useful Websites You NEED to Bookmark if you Own a Business
Undoubtedly, there are thousands of great websites for those of us who own or run a business. Below is our curated list (as much as we could boil it...
Content is Queen: The Highest ROI Content Types for Increasing Leads
You've heard many a marketer say it before: "Content is king!" But as female entrepreneurs, we're here to tell you... Content is actually queen. If...
The 25 Fundamentals Every Brand Needs
1. A Name Well, duh. You can't operate with out one. Make sure it's unique, catchy and legal. And of course, that the URL is available. Godaddy.com...
10 Ways to Be Productive While on Vacation
On Vacation? It is possible to be productive with your feet in the sand. You may think relaxation and owning a business don’t quite go hand in hand....
Infographic: How Video Can Make—or Break—Your Marketing
If you plan on any kind of success with your marketing endeavors, we're going to guess that video has crossed your mind. This ubiquitous media is...
8 Must-Ask Questions Before Hiring a Graphic Designer
8 Must-Ask Questions Before Hiring a Graphic Designer If you're in the market for a graphic designer - congrats! You've made a great business...
The 5 Brand Essentials Every Blogger Needs
This week, we’ll be diving into some of the brand essentials every blogger needs to support their efforts in the online market place. Let’s talk...
5 Reasons to Hire a Creative Pro on a Monthly Subscription
No matter which way you look at it, good design matters. Having a professional designer at your fingertips will invariably help your business create...
Freelancer vs. Creative Pro: What’s the Difference, Anyway?
You run a successful business, but you're looking to increase your content marketing in order to gain new and better leads. Or, maybe you have lots...
Client’s Gonna Client: 5 Tips for Successful Customer Relationship Management
What are the best kinds of clients? Repeat clients, of course. And the best way to make sure they keep coming back is to give them a great...
How to Take the Anxiety out of Funding Your Marketing Projects
Well, it’s that time of year again. Right alongside pumpkin spice, flannel scarves, Halloween, beers, puffy vests, and apple picking, is everyone’s...
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