Freelancer vs. Creative Pro: What's the Difference, Anyway?

Does this sound like you?

You run a successful business, but you're looking to increase your content marketing in order to gain new and better leads. Or, maybe you have lots of ideas but no way to materialize them. Another scenario—you have ongoing projects and are always looking for someone with a creative eye to help you.

No matter what category you fit into, finding creative help is no easy task. Employing GOOD, professional creative help is even harder. Where do you turn? Maybe Craigslist or LinkedIn, to search for a freelancer. Maybe someone in your social media network can recommend someone. Freelancers can be great and very cost effective, but you've heard that working with them can be time-consuming and frustrating. It's definitely a gamble.

Invest in a Professional.

If you're ready to quit playing games and actually create good content so you can see the ROI, it's time to work with a Creative Pro. Here's why:

1. YOU'LL GET WHAT YOU PAY FOR, AND THAT'S A LOT MORE THAN JUST A "FINAL FILE".

If cost is a concern, and I assume it is, then keep in mind that with a Creative Pro, you'll get more than what you pay for. A Pro understands that while you may just want a brochure or new logo, what you expect is to work with someone who doesn't need hand holding to get the job done. Invaluable are things like business experience and soft skills, as well as the ability to know what you need before you ask for it. These are the things that ultimately save you time, and time = money. 

2. SPEAKING OF THINGS YOU DIDN'T KNOW YOU NEEDED...

A professional creative has an arsenal of resources in their back pocket that usually end up coming in very handy. For example, let's say you have a trade show on the west coast, but you're in New York and want to show up prepared with giveaways, handouts and other event support. A pro will know the best ways to make sure you have what you need using their network of peers, whether that's a local printer or a suggested internet vendor. They'll make you look good - and a partnership like that doesn't happen with a freelancer. 

3. A CREATIVE PRO IS A BUSINESS OWNER, JUST LIKE YOURSELF. THEY GET IT.

Most freelancers work on projects in their spare time. Or maybe they're hobbyists who like to do "fun" work outside of their day jobs. They could even be just starting out in the industry, trying to collect every penny they can to get by. Nothing wrong with any of this - but is that the kind of partner you want to work with when you're investing in your business?

Freelancers are pulled in lots of different directions, and they may not have your best interest in mind. However, someone who is a 100-percent, dedicated creative services professional is a running a business, just like yours. They understand things like time and budget constraints. They know that to keep customers returning, they need to go above and beyond. They plan and market and focus on success, just like you do. They want to make and keep positive business relationships, and they know it takes a certain level of experience and sophistication to get there.